Story so far

GRT Hotels & Resorts is a chain of hotels that is backed by the famous GRT Jewelers. The chain has properties in tier 1 and tier 2 cities in South India and cater to both business and leisure travellers. Internet Moguls have been associated with Grand by GRT, their flagship property in Chennai, T Nagar area. With a total of 135 keys and its proximity to US Embassy, the property attracts a lot of NRIs and boasts of some of Chennai’s iconic restaurants such as J. Hind & Bazaar.

Objectives

Challenges

What We Did

Relationship Building With OTAs

Over 700 partner hotels, across the world, has helped us build proper engagement with all global OTA partners. We continually engaged with BDMs, and had daily interaction with them on pickups.

The Revenue Moguls analyzed the current situation on the basis of domestic and international audience, average length of stay, ARR, time of booking, season and suggested unique offers such as mobile offers and offline deals. Separate deals were run for the foreign markets.

Strategic Rate / Price Planning (*Most crucial part of the game)

We studied data from the past 90 days and formulated a hotel specific rate strategy. We rolled out strategic pricing options along with promotions, which were tailor made for all types of prospective guests on online channels to increase look vs book ratio using compset study and city booking trends study.

Ranking on OTA’s improved by improving content score, which is a major part of the algorithm.

We conducted regular audits on the back end of each OTA and optimized the hotel’s profile on them. This led to increase in quality score of profiles, room nights and revenue from online channels, thus improving the OTA ranking.

Auditing of GDS (most often overlooked)

Regular and timely GDS audits were done to ensure that the hotel is available and selling well on GDS. SLA to upload an RFP was immediate or maximum 24hrs and then sent for rate audit on front audit. All rate options loaded on GDS thereby maintaining a good mix of structured as well as unstructured business (public or non-contracted rates) also.

Daily and Weekly Monitoring (internally + with client contacts)

We compared the current productivity of the business on books Vs last year and observed that R/N, ARR and overall revenue increased in comparison of last year. Daily pickup sharing allowed better understanding of the performance.

The revenue moguls studied the analytics based on agency 360 intelligence reports to find city vs competition occupancy rates and city source of their bookings to plan every day pricing strategies. This led to an 8 per cent increase in weekdays, weekend and long weekend ARR.

• Reporting/Forecasting

We compiled month on month comparative reports and monitored the progress closely.

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The Result

The Student Hotel Testimonial

We were pleasantly surprised at how agile and creative the team at UP were.  They were very positive throughout a very challenging project and bursting with great ideas.  We have achieved a unique web application and will be using Up again in the near future.

Robert Macgregor – Operations Director

our happy clients

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