Lead a career into

Digital Marketing

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Master the art of Digital Marketing under the guidance of digital marketing experts and leaders. Join the Digital Marketing courses and open your avenues for high-paying jobs. Benefit from a once in a lifetime opportunity of On-The-Job-Training provided only by us, once you enroll yourselves for these courses and gather experience that counts. Learn the nuances of Digital Marketing, step-by-step process to successful Digital Marketing. You get a chance to interact with clients, thorough study of the elements involved with emphasis on practical training. Find a world-class environment for gaining experience and learning at Moguls Digital Academy.



Course Modules

Digital Marketing Snapshot Website Development Search Engine Optimization (SEO) Google AdWords Paid Social Media Marketing Organic Social Media Marketing Content Marketing Email Marketing Mobile Marketing Web Analytics
  • Why Digital Marketing?
  • Digital Marketing Trends and Forecast
  • Career Outlook for Digital Marketing Professionals (Companies needed Digital Marketing Professional)
  • Exploring Various Digital Assets :- Website Plan/Apps/Social Media Groups
  • Asset-focused Content, User Experience and Navigation in-line with Business Goal
  • Digital Marketing Roadmap
  • Course Structure & Methodology

• How to design Website
• Key elements before developing a website
• How to develop website in wordpress

• Business Case for Investing Resources in SEO
• Role of SEO to ensure Business Visibility and Branding
• How Search Engine Works?
• Popular SEO Myths
• Guidelines for SEO
• Coding & Design Guidelines for Websites & Apps for better Ranking
• Using Cloud Services to positively impact response time.
• Understanding On Page and Off Page Optimization
• Leveraging Heat Map to determine Website click-ability
• Why Search Engine Result Page (SERP) matters?

• Introduction to Search Engine
• Management (SEM) & Display Ads
• Understanding the importance of Google
• AdWords
• Guide to AdWords
• Create ads and campaigns
• Choose when and where ads appear
• Account administration and security
• Glossary
• Ads and approval
• Campaign settings
• Budget and bids
• Reach your audience
• Connecting goals to data
• Generate Reports & Export Data for detailed Analysis
• Tracking leads, sales and data
• AdWords best practices
• Basic billing tasks and settings

• Exploring options to reach your targeted audience
• Best practices of Social Media PPC
• Writing effective Ad tips
• Know and create your custom audience
• Monitoring and Optimizing your campaign
• Managing Your Budget Wisely
• Tracking Your Results

• Account Creation
• Cover Photo Design
• Branding Checks
• Content Development Ideas
• Content Creation
• Get results from Infographics
• Transform Articles in Video and other formats
• Understanding the role of different content creative size for better results
• Social Media Listening

• How to develop ideas for Content Generation
• Converting ideas into plan
• Content design strategies
• Case studies
• Learn which content works where

• Create a Seamless System for Subscriber for registration
• Selection of Email Sending Tools
• Increasing subscriber list
• Sending Types of Content on Subscriber List
• Designing Content Plan for Subscriber
• Leveraging list for boosting Sales figures
• Email Campaign Reporting

• Learn Mobile Creatives Design basics
• integration of analytics with Ads
• Learn and Design effective ad campaig
• Strategies for Increasing App Install
• Use of Social Media in Mobile Marketing
• Using AdWords for increasing number of Installs

• Understanding What do you need to measure?
• Get details of each metrics for better analysis of data
• Get insights which data can be helpful at what instant of time
• Connect the data with CRM and make better decision making
• How real time data is beneficial
• Make better decision by analyzing data
• How integration is important while analyzing the Data?

Course Highlights

  • Case Studies.
  • Chance to visit clients with our team members for practical training (wherever possible).
  • Fresher’s will be given On-the-Job Training, where you gain practical experience under the guidance of Digital Marketing professionals.
  • Practical working experience on Live Projects with our In-house Digital Team for our domestic & international client’s.
  • Online and face-to-face meeting with Mr. Avijit Arya for insights of Digital Marketing OR Resolving your queries.
  • Group Training Session with Industry Experts.
  • Placement Assistance in India & Aboard with our clients after successful completion of course.
  • Course designed for students starting their career & want to enhance their career with Digital Knowledge under the guidance of Mr. Avijit Arya (running his own digital agency and providing digital solutions to 500 plus known brands worldwide).

Benefits :

  • High career growth with advanced skills.
  • Increase sales online & achieve your targets.
  • Help your company grow with your IM skills.
  • Every 3rd person is an MBA. Learn what really matters.
  • Work as a part-time freelancer & make money online.
  • Furnish your qualification with edge on others.
  • Increase your revenue by marketing on internet.
  • Create your brand awareness using social media.
  • Generate business leads through inbound marketing.
  • Improve your CV & Apply for more right job interviews.
  • Learn what others will learn later.
  • Give companies extra reasons to hire you.
  • Earn commissions as an affiliate marketer.
Course Duration : 16 Weeks

Eligibility:

Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

Certificate:

After the successful completion of the course the candidates are awarded with a Certificate of Completion. This achievement adds stars to your resume and future performances as against your competitors.

What you are empowered with? OR What you learn?

After successful completion of the Training Program you not only become capable to track and monitor digital marketing performance but you will be able to plan conceptualize and implement Digital Marketing strategy yourself.

FEES – RS.80,000 INR + TAXES

  • Pay In Four Easy Installments - INR 20,000 X 4
  • Price includes 4 months Course fee + Certification Exam fee + Study material
  • Group Discount: 25% discount for 2 or more registrations (Limited Period Offer)

Cancellation Policy :

  • Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 7 working days before the date of course commencement, whichever is earlier.
  • In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs 1000.
  • A participant may opt to reschedule to a later batch of the same programme/another programme of the Academy and prior to commencement of the programme. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the programme. The amounts paid by the participant shall be considered as advance payment towards the next batch/alternative programme.