Today, the normal travel agent would sell destination weddings, backpacker’s trips and then there are those who sell niche packages targeting only select classes of society. There is one thing that brings both of them on the same page; their website.
A stellar website is a ‘make or break’ deal and is potentially the most significant factor for a customer to choose you. Crisp content, perfect pictures and responsive websites are what capture your audience. If your client is happy with what he sees, he knows that he is looking in the right place.
Since these giant ogres are getting outdated so fast, your business needs to be mobile friendly.
The easier you are to approach; the better the leads. Your customers are mobile and you probably are too;
since we guess you’re reading this on a mobile.
Well, that’s how the trends seem to be moving but the plus side is that billions are made in business and branding through social media. Sit in India in one corner and you could be selling your brand to someone sitting in Brazil’s Amazon forest; that’s how versatile the online world is.
LinkedIn helps you stalk your favourite CEO’s and maybe you could be working with him one day.
And let’s not forget the Selfies!
Of course you could also just sell your holiday packge or offer to your audience.
And have you turned up with someone else’s name? Well,
that’s the magic of Search Engine Optimization or commonly known as SEO.
If your website has a strong SEO and your targeting is spot on; you are sure to prevail
in the million of online travel searches taking place every single day.
The results are not immediate but gradually as you climb the ladder, you seem to reach a pedestal that no one is able to push you off.
SEO for travel is vital to staying ahead of the competition and seeing your business’ name on the first page of google results.
If you’re the kind who hates to just sit around waiting for something to happen
Start a Paid Search Campaign on Google, Linked.in, Facebook and other social networks.
You could be a fashion designer, hotelier, Real Estate Consultant, or Travel Agent;
this medium Works wonders for establishing your Online Business. Try display or text ads
and watch the scores of buyers you can target online across the globe.
Do this consistently and Plan strategically and you could join the list of the Digital Entrepreneurs who make money online.
Many travel agents, such as ‘The Delhi Way Travel Company’
Many travel agents in Delhi do well just based on their rankings on TripAdvisor.
So leveraging multiple online marketing mediums work wonders in getting your digital strategy to work for your travel company.
We're here to help you mix n match the channels and strategy to choose for your travel company based on our experience.
We’re tour operators and travel agents who have run very successful travel companies while working with leading OTAs like Makemytrip,
Yatra, Gomosafer, and travel companies like Abercrombie & Kent and Creative Travels, just to name a few.
To learn how and what works, write to us and let's discuss how we can help your travel company go online